By: Greg J. Schloesser
I have had the great pleasure of writing reviews and articles for Counter magazine for 14 years. In my admittedly biased opinion, I believe Counter to be the finest journal in the boardgaming hobby. The articles, reviews and commentary are all top-notch, in-depth and insightful. It is difficult to find such consistent quality material in one place (outside of the OG site, of course!)
After 15 years at the helm, Alan How and Stuart Dagger have decided to retire from the managerial and editor duties. Ben Baldanza and I have taken over these tasks and our first issue at the helm should be arriving in subscribers’ hands within the next few weeks. To quote the Grateful Dead, “What a long, strange trip it has been.”
The amount of groundwork that had to be done was staggering. Subscriptions were not accepted beyond Issue #61 (Stuart and Alan’s final issue at the helm), so we immediately had to undertake efforts to encourage current subscribers to re-subscribe. Sadly, since Counter is a print magazine, there was no database of email addresses for the subscribers. We were able to place notices in the last two issues, but knew that we should also try to contact the subscribers individually. So, I spent weeks scouring the BoardGameGeek database, hoping to find email addresses whereby to contact both current and previous subscribers. This seems to have worked, as subscriptions did increase dramatically. We also launched various campaigns to make the gaming hobby-at-large aware of Counter and hopefully prompt folks to consider subscribing.